800lb大猩猩的部队正在争夺“医疗保健”和传统医疗保健提供者即将被殴打
First, I love Amazon. Mr. Bezos, please don’t turn off our Bluestream servers.
Now my groveling is out of the way I can say “being the Amazon” doesn’t necessarily have a positive connotation these days. Just this month, it was reported that Amazon copied products and rigged search results to promote its own brands. With trillions of dollars at stake in the U.S. healthcare market, many large players like American Well, Teladoc, and Amazon are motivated to steer those dollars to their own products and services—to be the Amazon of Healthcare.
Healthcare is now a consumer product- that’s great, right?
Covid危机教育了患者，以外的选择超越传统的砖和迫击炮医疗保健。虚拟护理从必要的邪恶转移到接受的标准，并迅速发展成为用户友好和吸引力。这种医疗保健的消费化正在加速转向亚马逊的平台，威胁要将传统提供商留下像杰夫贝斯爆炸到太空中。
传统医疗保健提供者必须适应或死亡，这些组织争取成为医疗保健的亚马逊，方便地准备提供“帮助”。这有助于一些严重的琴弦。
是比玩家（或播放）的平台更好
医疗保健提供者（无论是传统的还是亚马逊样的人）是否获得了所有提供者访问（服务费）或拥有患者关系（基于价值的护理）。188金宝慱亚洲真人如果您是使用像众窝这样的平台的医院，那么令人兴奋地“成为医疗保健的亚马逊”，你就可以用自己的费用喂养这一方程的两侧。你是他们平台上的球员。或者玩。
亚马逊is able to replicate brands and products that sell by it being the platform upon which all manufacturers必须卖：别无选择。John Miller Shirts, Allbird Shoes and other brands played on Amazon’s platform and realized short-term gains, but then got played as Amazon watched the success of those brands carefully and used the data collected to launch nearly identical, competing products targeted to the same consumers.
让狐狸在鸡舍里
重要的是要理解,企业尝试to be the Amazon of healthcare are banking on collecting enough data and getting too large enough scale by “partnering” with traditional healthcare providers, with whom they will ultimately compete. Organizations like Amwell and Teledoc are the platform, and hospitals, physician groups and other traditional providers are the players. Once they hit critical mass, the guillotine comes down and ouch, heads roll.
如果您不相信，只需查看他们的网站，您将找到针对同一消费者的健康系统的消息。我们在患者关系和将供应商放在座位上的土地上非常多。
粮食沙漠在这里，接下来是医疗保健沙漠吗？
所以-当医疗保健的亚马逊赢得传统提供商时会发生什么。通过方便地进入垃圾食品和无力维持本地，健康的选择，创造了农村和城市地区的食物沙漠。一旦Amwell，亚马逊等都会发生同样的事情事实上关心这些社区 - 本地提供商将消失。虚拟护理很棒，但优质的护理取决于身体访问医疗保健。
在一个非传统医疗保健提供者捕获大多数患者关系的世界中，医院和其他传统提供商只能降级，只能处理最严重的，并且在许多小城镇和城市中只是不可持续。
你如何从充电中停止800lb大猩猩？
Take away its credit card! Seriously though- the punchline actually applies here. Remember that the platform gets paid for visits today and ultimately patient relationships as value-based care takes over. If you’re a traditional healthcare provider, you need to stop giving your patients to these organizations and stop giving them the data to build competing healthcare offerings.
You owe it to yourself and your patients to consider platforms that equip your organization to compete in a world of consumer healthcare, but don’t have a vested interest in disintermediating you from the process.
About Brian Yarnell
Brian Yarnell是一位串行企业家，专注于通过创新技术改善对优质医疗保健的机会。作为联合创始人和总统Bluestream健康，他帮助公司从一个想法中发展到商业部署的产品。在推出Bluestream之前，Brian是Starling Health的创始人和高级主管，他是他销往山顶的床边通信解决方案。布莱恩还坐落在健康技术空间中的多个非营利委员会。
